/NoIAP is a sub for great games without obnoxious or exploitive IAP/freemium monetization and for discussing what we as gamers want gaming to be. We all agree that devs need to make a living, but that they should do so ethically and without hurting the art. So please share your favorites and engage in respectful discussion regarding your views on the current state of gaming monetization.
My VXX 101 was shared here so I figured I’d be helpful and post my other 101 and 102s from WSB*
some image links and stuff didn’t convert. I’ll clean it up later Original link:
https://www.reddit.com/wallstreetbets/comments/ky9m34/unusual_options_activity_101_whale_watching_tips/?utm_source=share&utm_medium=ios_app&utm_name=iossmf ——————-
This is long, if you’re uninterested skip to the ten tips list or TLDR A while ago I started mixing unusual options activity into my gamblinginvesting. At first I lost a shitload of money chasing dumbass whales with zero plan, but now I actually have a pretty good feel for it. I still fuck up alot, but more often I do not fuck up. This is to help those of you who want to start chasing whales, or are at a basic level and want to do it better.
I'm using some plays from this week as examples because they are fresh in my mind and I have a couple screenshots.
Tools I use barchart in tandem with Unusual Whales. For barchart, you can honestly get by using their free version, you just can't sort as well. They have a free month trial too. I also pay the 20 bucks for Unusual Whales to confirm what I scan, and they have a good stocks volume standard deviation tool. I have zero affiliation to either, just saying what I use.
There are way more technical ways to do this, but I like to use my eyes to scan sporadically throughout the day like a boomer.
*
Basic Concept * Long story short, you're ideally chasing the options purchases of what are, presumably, deep-pocketed individuals or institutions. UOA identifies certain options contract orders that are higher than the average daily contract order. For example, if the average daily option volume on an GME weekly is 4,000, and an option order enters for 4,000 or higher, it's flagged as unusual activity since it's a multiple of that daily average volume--sometimes it shows as multiple orders if "they" push through a few smaller purchases that produce heavy volume. MM are sneks who like to move in silence, which they can do with with stock positions via dark pools and the like. However, they can't get away with that with options activity--it all shows. That fact, young autist, is your slingshot against the institutional goliath.
*
Hunting the Whale * So I've got my unusual options activity page open on barchart or wherever for the current day. I adjust the expiration date option so that the options I'm looking at don't expire past a couple weeks out (more on why later), then I'm ready to eye scan.
I typically start by looking for one of two things: 1) large clusters of orders that belong to one ticker or 2) sporadic orders for a ticker that consistently show up over a couple hours, but belong to non-hot, non-meme stonks that do NOT have earnings imminent. To make sure I'm looking at something potentially weird, I choose to exclude options that expire more than a couple weeks out.
*
1) Clusters of orders—ABNB example * The way I scope it is kind of a tiered process. First, I'm looking to see if there are any clusters of orders that catch my eye on a quick scan. Second, I'm looking to see if those clusters of orders contain both calls AND puts, with some OTM activity and spreads preferred. Third, I look to see if the number of seperate call orders outweighs the number of put orders (or vice versa), and additionally I look to see if the volume of the calls drastically outweighs the volume of the puts (or vice versa).
Why? Because it helps you determine if the options order is just a hedge, or if it’s hedging against itself as it’s own position. This is super important so try to follow along-- most UOA is just institutions hedging; Mr. MM has a nice, busy life and fancy yacht and can't just exit his positions back and forth all day like a WSBer. He also has like a billion shares of his stonks, so if he dumps it when he's got paper hands it will siginficantly tank the value and cause a ripple effect. So, instead of hedging by dumping his shit, he hedges by adding OTM options against his position--next level fucking diamond hands. That would be the type of whale order from Mr. MM we don't want to follow. But, if Mr. MM buys 4,000 FB call options in a few blocks, and you see like 1,000 in FB puts go through right alongside it, the odds are that someone is betting big on FB and using the puts as a hedge, since the puts represent a smaller volume in the call/put ratio. Instead of the options being a hedge for a bigger stock position they hold, these types of option clusters indicate that the option order itself is the big, independent play, and it's hedging itself with lower volume order vs the higher volume (4,000 calls to 1,000 puts).
Then I do an easy confirmation. I check the tickers general trend the past week or so in a chart, do a news search on twitter of their ticker for news catalysts and sentiment, and google and YouTube to see if the crayola kids think it's a good nerd play.
Example: Here's the screenshot on some ABNB UOA I noticed and played this week.
It went to 200% and change within a couple hours, but I had unfortunate diamond hands and sold for about half that. ABNB UOA
So, this a softball. First, you can see that ABNB all of a sudden explodes with all these options showing up at 12:52–that's our cluster. Second, the clusters have both calls and puts in that minute timespan, with some put orders showing at the bottom of the cluster. Some of the calls are deep OTM, as far as 200c. Third, the call orders far outweigh the put orders in both amount and volume. Awwwww shit, looks like we got more than a hedge—we’re onto something.
Confirmation time: ABNB had been on a general uptrend, and I typically don't like to chase, but I combed twitter and saw their were rumors of the CEO speaking the following day, and that news had just broken of their DC booking cancellations. I looked back into the morning, and saw a few more unusual blocks, and a few more rolled in just after the cluster pictured above. Passed the smell test. Options bought, tendies gained.
Sparse Orders: SNAP example The same principles can apply to orders on tickers that pop up individual orders, not large clusters, which a) haven’t had much attention b) have been on a steep downtrend—this makes the order unusual, and/or c) seem to keep popping up in single orders over a few hours to a day.The same principles as above apply, but if you see these types of orders with very little time left until expiration, you can assume assume it's probably not a hedge. SNAP isn't the best example of the week because there wasn't a put order in this block. But, there was positive TA sentiment when I searched, SNAP had been on an oversold downtrend, and I don't have screenshots left of the better ones I saw and went after. Plus, importantly, IT WAS TOWARDS THE END OF THE DAY (this is huge, EOD is prime time for AH news whales) SNAP UOA
A better example from this week though is SPCE, which had only a few orders sprinkled throughout the day, and one toward the end of the day which was DEEP, DEEP OTM expiring 1/15. *That’s a flag for us—sporadic listing throughout the day, OTM toward the end of the day. * BAM! EOD SPCE OTM calls sprinkle in, ARK invests to kick off AH, SPCE moons.
Sparse Orders Patterns: Connecting the dots on tech rebound with FB and SNAP Seeing the SNAP orders above sharpened my eyes that day to looking for a pattern with tech on the whole, since big tech had been so royally gaped the past week. I kept seeing FB options like this pop up
https://i.imgur.com/muVGtq2.jpg Sometimes you can put together sporadic listings and create a working theory based on a sector. Because this and similar FB orders were deep OTM and one day out, I knew there was a risk they could a hedge, but also knew that the tech sector was due for a rebound and saw SNAP posting sporadic OTM as well. So, I bought my options for each of those two another week out and closer to ATM (important, more below), to give the whale some breathing room in case was it was a hedge, even though the technicals agreed with the bounce. The whales were right, and it was an easy little overnight profit.
How I’ve Fucked Up 1:
Don’t get tricked by trends Although we like to believe institutions are ahead of the curve, often they are just trend-riding lemmings who follow what's already way, way up. They buy the top, just like WSB tardies such as yourself specialize in. So, when you see shit like this below, take a minute to think before you get excited: NIO UOA LIKE THIS WAS NONSTOP
It was the same for all the memes: PLUG, FCEL, MARA, and RIOT all week, dominating the orders. If something is already too popular, just stay away from it. You can ride something up, but when you see massive orders on shit that's already like 400% IV, just...don't.
How I’ve Fucked Up 2:*DO give the MM’s some breathing room Even if you’re confident in a move you see that is a few days out, extend your play a week or two further out minimum, and strike it closer to ATM. If you can't do either of those things because you can't afford the premium just skip that play and check back for something new later; I promise a better opportunity will arise. You can recover from bagholding, but you cannot recover from blowing your account on an incorrect 0DTE.
Breathing room is also important because often whales will have the news but not the exact timing. Two months ago I followed a DDOG whale on a Thursday 1DTE that expired worthless the next day. The following Monday (1 trade day later) DDOG made the announcement that rocketed them like 20%--if I'd given them a week's breathing room, it would've been a 15 bagger. Fucking F.
So, to review: look for order clusters or sporadic ticker orders that a) have a mix of calls and puts with one dominating the other b) unpopular tickers that have deep OTM or close expirations c) always check chatter afterward and fundamentals and d) try to put together a narrative of things that are related that catch your eye (this Monday's EV run or this Friday's tech bounce could be next week's airline dominance or cruiseline craze--connect the dots). Initially look for options expiring soon, as they indicate the most riskiness--and therefore confidence--if the MM is not hedging. Shop with a short term eye, buy with a long term choice.
10 Things That Will Help You Not GUH: 1) Monday and Friday morning/afternoon are the most accurate whale times, according to data from Unusual Whales 2) If you don't have PDT always save some spending power for EOD shopping 3) If you don't have PDT never, ever follow a whale with a weekly. Sometimes the news the whale bets on is a 'sell the news' event, and you won’t recover from a drop especially if there is IV crush involved. 4) Always give the whale breathing room by purchasing an expiration at least a week further out 4b) Always give the whale breathing room by going closer to ATM strikes than theirs 5) Sign up for barchart monthly trial (then continue it) and unusual whales--they're each like 20 bucks and thats way less than you spend on an FD. 6) You don't need to learn TA, but you need to check technicals on the tickers you want to chase--almost every major ticker has youtubers or fintwits giving their daily or weekly TA. This way you know if it's a proper breakout happening if the whale hits, and you're not just guessing at when to take profits. Remember, whales can buy wayyyyyyy OTM and sell for massive profit at any point--they aren’t bagholding a call until it's in the money like you are. You may be 10% up waiting for the next 80% GME day while your whale has sold at their target 5% profits on the play and is chillin. 7) Leave at least 10% of your account spending power free each day. I promise, the one time you go full boat you will see the most obvious whale play at the end of the day. Then you won't be able to do shit about it and you'll hate yourself when it's a 10 bagger overnight. Trust me. 8) Make sure the ticker you're chasing isn't just ER anticipation/bets. Always check earnings dates before buying. 9) Remember whales are people, so they can be stupid, too. Don't baghold a position that is clearly fucked for some news that looks unlikely to come. They are gambling addicts just like you, except they have more money. 10) Always take profits if you ask yourself if it's time to. If it's good enough to screenshot, it's good enough to close the position. Positions: Dumped a ton of stuff and loading up Tuesday because long weekends scare me, but saw some ineresting 2/5s I held including WKHSc PLTRc SPYc (1/19, 1/22) LMNDp And a couple tickers that I couldn’t post lol. also have AAPL and JD leaps
TLDR Use a service to follow whales so you can get ahead of announcements. Look for clusters of options activity that hedge themselves via call/put ratio, and do a legitimate check for TA and catalysts to confirm their moves. Never follow a whale into a weekly, but use weeklies are your best screener. I might do a pretty consistent DD post (a couple times a week) on what I’m seeing at the end of each day if there is interest, and if it’s not a day I don’t have a ton of real work. If something quick catches my eye I usually throw it up on my twitter @yourboymilt (there’s no notification thing on here mods, just trying to be helpful— not selling anything) I’ll also probably throw some more potential Monday positions on here over the weekend once I decide to do some more research. Later.
submitted by Long and updated every day
Understandably the promise of free money comes with confirmation bias. Many people who recently bought it waiting for the squeeze to happen don't realize the stock already shot from $15 to nearly $500 in one month. That's already 33x.
I'm calling them squeezers I'm not saying WSBers because most of them are new and have no idea that WSB is about massive losses and treating stocks like gambling
Now my long ass comparison...
To begin a boring age old QAnon rant for a paragraph.
QAnon's distrust in the government definitely derives some of its root from the government lying and covering things up, which understandably should lead to a normal amount of skepticism. However, the frequency of lying perceived by cult members is much higher than in reality. By this I mean they think nearly everything is a front or lie and not just some events. Further, after every "Q drop" that doesn't turn out to be true they make up some excuse as to why it never happened. They keep pushing and pushing and pushing back the date of the "storm" or whatever the fuck its called. Overtime the more reasonable members tend to drop out and realize that their level of skepticism and distrust has reached an unreasonable level. However, as it goes on some become more radicalized. They even start to name their opposition as "sheeple" and "fake news" and retreat into an echo chamber of like minded individuals (Like WSB for squeezers).
Currently there has been some lying about the stock market (CNBC saying Melvin closed their position) and about WSB (saying they are targeting silver). These circumstances much like the government lying sometimes can lead to healthy amounts of skepticism however many squeezers are beginning to believe that anything not inline with their perception of the GME situation is wrong.
Take for example S3's data. Much like QAnon followers throwing Pence under the bus after propping him up for so long. The second S3 came out with contradicting numbers to what WSB believed they threw them under the bus. There are however, somewhat reasonable arguments for distrusting S3's figures. The issue is a significant amount of previously reliable sources are now reporting figures around 30-50% not just S3. However, they continue to cherry pick sites to use and dig into their confirmation biases.
Now many members involved in the short squeeze prefer to use outdated number so long as they justify their beliefs such as
marketwatch.com which reports short of 121%(equivalent to fox news in our comparison). Even if a significant amount of sources disagree with them they chose to dig into the confirmation bias of it still being over 100% shorted.
Consequently the constant drive for a confirmation bias (which is understandable as a lot of people dumped entire savings into this) leads to everybody regurgitating the same image or website while simultaneously ignoring the many others that contradict their belief (Like QAnon only watching Fox and some other stuff and hating everything else). The reality is most of these squeezers know little to none about the stock market as millions of new members just recently joined WSB over the squeeze hype and are likely in an echo chamber (like QAnon) with other uninformed members spitting out misinformation.
For example they constantly deny the possibility that Melvin repositioned shorts which would mean that the short % stays stagnant while the date for when they start paying premiums goes out. They take information that's outdated (I saw a photo of a Bloomberg terminal that was from a week ago and was reported as today) and try to pass on that its new.
Most squeezers like QAnon members mindlessly repeat what others are saying without any research "They couldn't have covered there's no volume trading" "The volume is low we are doing it" every time the price drops "Its a short ladder its not people selling the volume is too low". Low volume means low selling and low buying it doesn't just go one way. Low volume means the price wont go up or down it will remain stagnant and in relation to today (Monday) it reflects that it was people selling to each other not some algorithm. The low volume today represents that everyone who is in IS IN and there isn't much more buying to do.
The most convincing evidence of a cult mindset in my opinion is the constant push back of the squeeze (storm in QAnon terms). Last Friday there was supposed to be a massive rise in prices (It was going to happen Thursday/Friday but RH screwed that up and I personally think they repositioned that day and it would've blew up otherwise) but there wasn't. So the massive rise got pushed to Monday and now its being pushed to later this week or even half a month. Much like the QAnon supporters waiting for martial law, squeezers keep pushing back and waiting for the squeeze.
As squeezers slowly realize the squeeze keeps getting pushed back and delayed more and more, they're becoming more and more disenfranchised about the squeeze. Further, the ones that stay are getting more radicalized and just buying (because the narrative that's being pushed is you need to buy all in for the squeeze to push) in even more risking entire savings to a promise of free money even after the stock already shot up 33x in a month.
For example let's take robinhood not having enough liquidity to pay their broker. Many squeezers speculated that it was Citadel who told RH to pull the plug because they were taking heavy loses (Citadel only reports 3% loses as of today). In reality this was not true and while many squeezers realized RH had a liquidity issue and were disenfranchised with the event (they got a 2bn bill) many more still think that some "deep state" is conspiring to rig the market against them and not RH still being a small company without an IPO and in one day had to 10x their bill.
The narrative that the prices are low because of the hedge funds (deep state) short laddering it and rigging it in other ways is also an excuse used to deflect the reality that no-one is buying in anymore and the hype has died. Its now likely a pump and dump; however, until the proper figures are filed on the 9th (I think its the 9th) I can only speculate.
Instead of "sheeple" we have "paper hands", "shills", "bots"
Some people even believe that these hedge funds are buying well aged well endowed (karma in the thousands) accounts en mass and having them do disinformation campaigns. I will admit that there were bots pushing stocks to be pump and dumped and pushing some silver. In reality Melvin literally has 33 employees I don't think they even have enough people to manage that kind of attack. Realistically its a pump and dump guy who is used to doing this spamming some bots however, a lot of them are just people who want in on the "next squeeze" (they don't understand why GME was special they just think we can squeeze shit now).
Ight I'm tired of writing this but hopefully you can see some comparisons between the two.**I hope I'm wrong and you guys make a lot of money riding to the moon have fun don't spend what you cant live with losing.**
In the wise words of WSB
"You don't lose money until you sell"
Edits: more writing I guess this is really pissing me off (Tuesday 7 am)(as of 7:45 am GME is down to 147.5 I sold yesterday at 242 for a like 70% profit I was really hoping it'd go up)Also there are people capitalizing on the hype who are selling -shirts etcI might've even got a tattoo if it hit 5k or 10k, maybe these promises to ourselves have some sort of psychological impact on our belief systems (I've never taken a psych class so I don't)
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Fun fact hedge funds HEDGE bets so they typically don't take on infinite risk
https://www.reddit.com/stocks/comments/lak74v/confessions_of_a_short_selle?utm_source=share&utm_medium=web2x&context=3-
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Every piece of contradicting information is FUD! They "told you about it beforehand" that's right what an amazing prediction. Squeezer predicted people will experience FUD as the price drops but, because they told you about it before hand it means Melvin and its 33 employees are the driving force and not the person themselves. By this I mean squeezers are trying to redirect FUD as Melvin Capital and its bots (us) launching a mass disinformation campaign as opposed to reasonable skepticism.
https://www.reddit.com/wallstreetbets/comments/laq7vx/so_youre_experiencing_fud/?utm_source=share&utm_medium=web2x&context=3 "So You're Experiencing FUD
📷
Discussion Well what the hell, retard. What have we been telling you literally this whole time? 💎 👐. Its that fucking simple. What is so hard to understand about that? "
Apparently everything is a short attack. Notice the language in the post. They call people with skepticism bitches and retards etc.
Note I understand retard and profanity is part of WSB culture however since the vast majority of members are new I’m going to make the assumption that when they are referred to as a bitch they don’t perceive it as digging into a meme to make it seem like they know less than the squeezers. That they are dumb inexperienced and should just trust the squeezers. This is a pretty effective tactic as most of them are inexperienced traders and its extremely predatory behavior by posters to take advantage of this fact.
The thing is everyone and their mother on WSB already knows what a short ladder is but... they keep pretending like people don't. There are constant posts about it because they assume people are selling (which they are and are likely demystified with the short ladder excuse at every drop).
This is essentially the stage where people either become extremely radicalized or disenfranchised as the price bombs and potentially goes parabolic down today.--------------------------------------------------------------------------------
Here is a perfect example of always trying to find a way of morphing numbers to their liking
https://www.reddit.com/wallstreetbets/comments/laoaru/read_this_they_are_screwed_numbers_dont_lie/?utm_source=share&utm_medium=web2x&context=3 Where in reality a counter argument to that nonsense is this guy:
https://www.reddit.com/wallstreetbets/comments/laoaru/read_this_they_are_screwed_numbers_dont_lie/glpqp62?utm_source=share&utm_medium=web2x&context=3 "Ihor is talking about the S3 float %, that's their propriety metric.
They also provide the standard free float %.
The S3 % float is at 34%, the standard free float is at 53% "
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I was also thinking about how the memes really kept me involved in the squeeze. They acted as a sort of propaganda, they took the edge off of being worried. Its interesting how propaganda has morphed into gifs about winning and "sticking it to the man" (until they realized the damage has already been done and the man is out and likely making money off the drop now).
While I was in the GME squeeze mindset and experienced FUD memes kind of reassured me that its alright, that this is a WAR (common theme used to describe it). This idea of being part of a financial war and the imagery of battling hedges etc, really helped me stay in at least for another day or two. It would be interesting to have someone more qualified than me look at the impact of propaganda via memes and people holding longer as my experience is only anecdotal and not empirical (I'm just a loser computer engineer who doesn't know much about social sciences).
-------------------------------------------------------------------------------------------Here is a prime example of confirmation bias/whatever the fuck is going on in WSB.
https://www.reddit.com/wallstreetbets/comments/lal147/how_come_no_one_is_talking_about_the_duplicate/?utm_source=share&utm_medium=web2x&context=3 Instead of taking a rational position such as assuming that people who own GME likely own AMC as well so the selling and buying trends are similar. This post takes in the assumption that GME and AMC are mutually exclusive trends.
To say it clearly I'm suggesting someone who owns GME likely also owns AMC. Therefore, when somebody sells GME they will likely also sell AMC as they are both pump and dumps at this point (just my opinion there could still be a squeeze).
This post however, suggests that the downward trends are some sort of market manipulation while comparatively ignoring the correlation between upwards trends. They are suggesting that downward trends are manipulation and upwards trends are natural even though they are both extremely similar in this picture.
In my opinion this is the pinnacle of a cult type mindset/ignorance to alternative explanations. They cherry pick what they want to hear and ban/downvote alternative opinions (I'm not saying my opinion is right it's also a speculation; however, it should at least be considered, the banning of "free speech" is very detrimental to maintaining a neutral view).
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Just saw this post
https://www.reddit.com/wallstreetbets/comments/lax4z8/hardcore_laddering/?utm_source=share&utm_medium=ios_app&utm_name=iossmf I’d like to suggest that this isn’t a short ladder at all and is in my opinion HFT algos and some day traders taking advantage of the volatility. I’ve actually looked into making HFT algos myself and some of my friends used to work in developing statistical learning models to trade. One very popular model is the random forests classification algorithm which is primarily good at trading momentum stocks like GME. To me this stock looks like the prime target for HFT as it’s extremely volatile and has lots of momentum trends.
HFT algos trade to make fractions of pennies on a trade however they sell large volume eg 100’s of shares at once. This means the fractions of pennies compound into dollars. A small % gain on large capital makes money. This to me looks just like that. Many trades milliseconds apart that make fractions of cents profits in large orders.
This isn’t a short ladder but companies like citadel who do HFT taking advantage of the volatility. However the narrative to the squeezers is that it’s evidence of a short ladder which in my opinion is completely false. It’s just another excuse to not look in deeper to what’s really going on. It the equivalent of creating some easy to play off excuse for the stock dropping.
Another edit:
It has occurred to me many people don’t know what HFT stands for. High Frequency Trading. It aims to make tens or hundreds of trades in milliseconds making fractions of pennies on a share. With large capital this can leads to lots of gain as making 0.00001% on a million dollars per millisecond compounds quickly. HFT accounts for nearly 60% (I didn’t google it I’m just going off my shitty memory don’t trust this number) of capital gain in the market today. ———————————————
On the bot accounts here is a claim of a “bot” account
https://www.reddit.com/wallstreetbets/comments/lazktn/bots_are_being_used_to_spread_negative_sentiment/?utm_source=share&utm_medium=ios_app&utm_name=iossmf Look at his profile he is obviously not a bot he makes real comments I’ve seen bot nets they are expensive to buy and aren’t manually aged. He was just copy pasting his ideas which is spam not a bot.
There is a difference between spamming a comment and being a bot net funded by large hedge funds or someone else.
This is like a witch hunt at this point. He is a spammer not a bot.
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Sitemap.xml file. A good sitemap shows Google how to easily navigate your website (and how to find all your content!). If your site runs on WordPress, all you have to do is install YoastSEO or Rankmath SEO, and they’ll create a sitemap for you. Otherwise, you can use an online XML Sitemap generation tool.
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Remove duplicate content. Google hates duplicate content and will penalize you for it. If you have any duplicate pages, just merge them (by doing a 301 redirect) or delete one or the other.
Update your ‘robots.txt’ file. Hide the pages you don’t want Google to index (e.g: non-public, or unimportant pages). If you’re a SaaS, this would be most of your in-app pages. ]
Optimize all your pages by best practice. There’s a bunch of general best practices that Google wants you to follow for your web pages (maintain keyword density, have an adequate # of outbound links, etc.). Install YoastSEO or RankMath and use them to optimize all of your web pages.
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Advanced Technical SEO
Now, this is where this gets a bit more web-devvy. Other than just optimizing your website for SEO, you should also focus on optimizing your website speed.
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Both for Mobile and PC, your website should load in under 2-3 seconds. While load speed isn’t a DIRECT ranking factor, it does have a very serious impact on your rankings.
After all, if your website doesn’t load for 5 seconds, a bunch of your visitors might drop off.
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- Images being resized with CSS or JS. This adds extra loading time to your site. Use GTMetrix to find which images need resizing. Use an online tool (there are a ton of free ones) to properly resize images (or Photoshop even), and re-upload them.
- Images not being lazy-loaded. If your pages contain a lot of images, you MUST activate lazy-loading. This allows images that are below the screen, to be loaded only once the visitor scrolls down enough to see the image.
- Gzip compression not enabled. Gzip is a compression method that allows network file transfers to happen a ton faster. In other words, your files like your HTML, CSS, and JS load a ton faster.
- JS, CSS, and HTML not minified/aggregated/in-lined. If your website is loading slowly because you have 100+ external javascript files and stylesheets being requested from the server, then you need to look into minifying, aggregating, and inlining some of those files.
- Use Cloudflare + BunnyCDN Why the combo? Why not just Cloudflare? Well, I won't get into details, I've experimented a bit with it, and if you are looking for something cheap and fast this is the best combo. Cloudflare you can opt in for the free account. BunnyCDN on the other hand is on a pay-as-you-go basis, and unless you are getting over 100K+ visits a month, you'll likely never go above their minimum monthly threshold of $1.
Want to make your life easier AND fix up all these issues and more? Use WP Rocket. The tool basically does all your optimization for you (if you’re using WordPress, of course).
Lastly, i
f you want to validate the website speed optimization changes you've made, or if you simply want to test how your current site is performing, you can use Google Page Speed Insights*.*
In May 2020, Google rolled out its Core Web Vitals update, which in layman terms means starting next May (2021), the three most important website load speed metrics you will need to worry for ranking will be: - LCP - Largest Contentful Paint -> under 2.5s
- FID - First Input Delay -> under 100ms
- CLS - Cumulative Layout Shift -> under 0.1
Step #2 - Keyword Research
Once your website is 100% optimized, it’s time to define your SEO strategy.
The best way to get started with this is by doing keyword research.
First off, you want to create a keyword research sheet. This is going to be your main hub for all your content operations.
You can use the sheet to:
- Prioritize content
- Keep track of the publishing process
- Get a top-down view of your web pages
And here’s what it covers:
- Target search phrase. This is the keyword you’re targeting.
- Priority. What’s the priority of this keyword? We usually divide them by 1-2-3…
- Priority 3 - Top priority keywords. These are usually low competition, high traffic, well-converting, or all 3 at the same time.
- Priority 2 - Mid-priority keywords.
- Priority 1 - These are low priority.
- Status. What’s the status of the article? We usually divide them by…
- 1 - Not written
- 2 - Writer has picked up the topic for the week
- 3 - The article is being written
- 4 - The article is in editing phase
- 5 - The article is published on the blog
- Topic cluster. The category that the blog post belongs to.
- Monthly search volume. Self-explanatory. This helps you pick a priority for the keyword.
- CPC (low & high bid). Cost per click for the keyword. Generally, unless you’re planning to run search ads, these are not mandatory. They can, however, help you figure out which of your keywords will convert better. Pro tip: the higher the CPC, the more likely it is for the keyword to convert well.
Now that you have your sheet (and understand how it works), let’s talk about the “how” of keyword research.
How to do Keyword Research (Step-by-Step Guide)
There are a ton of different ways to do that (check the “further readings” at the end of this section for a detailed rundown).
Our favorite method, however, is as follows…
Start off by listing out your top 5 SEO competitors.
The key here is SEO competitors - competing companies that have a strong SEO presence in the same niche.
Not sure who’s a good SEO competitor? Google the top keywords that describe your product and find your top-ranking competitors.
Run them through SEMrush (or your favorite SEO tool), and you’ll see how well, exactly, they’re doing with their SEO.
Once you have a list of 5 competitors, run each of them through “Organic Research” on SEMrush, and you'll get a complete list of all the keywords they rank on.
Now, go through these keywords one by one and extract all the relevant ones and add them to your sheet.
Once you go through the top SEO competitors, your keyword research should be around 80%+ done.
Now to put some finishing touches on your keyword research, run your top keywords through UberSuggest and let it do its magic. It's going to give you a bunch of keywords associated with the keywords you input.
Go through all the results it's going to give you, extract anything that’s relevant, and your keyword research should be 90% done.
At this point, you can call it a day and move on to the next step. Chances are, over time, you’ll uncover new keywords to add to your sheet and get you to that sweet 100%.
Step #3 - Create SEO Landing Pages
Remember how we collected a bunch of landing page keywords in step #2? Now it’s time to build the right page for each of them! This step is a lot more straightforward than you’d think. First off, you create a custom landing page based on the keyword. Depending on your niche, this can be done in 2 ways:
- Create a general template landing page. Pretty much copy-paste your landing page, alter the sub-headings, paraphrase it a bit, and add relevant images to the use-case. You’d go with this option if the keywords you’re targeting are very similar to your main use-case (e.g. “project management software” “project management system”).
- Create a unique landing page for each use-case. You should do this if each use-case is unique. For example, if your software doubles as project management software and workflow management software. In this case, you’ll need two completely new landing pages for each keyword.
Once you have a bunch of these pages ready, you should optimize them for their respective keywords.
You can do this by running the page content through an SEO tool. If you’re using WordPress, you can do this through RankMath or Yoast SEO.
Both tools will give you exact instructions on how to optimize your page for the keyword.
If you’re not using WordPress, you can use SurferSEO. Just copy-paste your web page content, and it’s going to give you instructions on how to optimize it.
Once your new landing pages are live, you need to pick where you want to place them on your website. We usually recommend adding these pages to your website’s navigation menu (header) or footer.
Finally, once you have all these new landing pages up, you might be thinking “Now what? How, and when, are these pages going to rank?”
Generally, landing pages are a tad harder to rank than content. See, with content, quality plays a huge part. Write better, longer, and more informative content than your competition, and you’re going to eventually outrank them even if they have more links.
With landing pages, things aren’t as cut and dry. More often than not, you can’t just “create a better landing page.”
What determines rankings for landing page keywords are backlinks. If your competitors have 400 links on their landing pages, while yours has 40, chances are, you’re not going to outrank them.
Step #4 - Create SEO Blog Content
Now, let’s talk about the other side of the coin: content keywords, and how to create content that ranks.
As we mentioned before, these keywords aren’t direct-intent (the Googler isn’t SPECIFICALLY looking for your product), but they can still convert pretty well. For example, if you’re a digital marketing agency, you could rank on keywords like…
- Lead generation techniques
- SaaS marketing
- SEO content
After all, anyone looking to learn about lead gen techniques might also be willing to pay you to do it for them.
On top of this, blog post keywords are way easier to rank for than your landing pages - you can beat competition simply by creating significantly better content without turning it into a backlink war.In order to create good SEO content, you need to do 2 things right:
- Create a comprehensive content outline
- Get the writing part right
Here’s how each of these work...
How to Create a Content Outline for SEO
A content outline is a document that has all the info on what type of information the article should contain Usually, this includes:
- Which headers and subheaders you should use
- What’s the optimal word count
- What information, exactly, should each section of the article cover
- If you’re not using Yoast or Rankmath, you can also mention the SEO optimization requirements (keyword density, # of outbound links, etc.)
Outlines are useful if you’re working with a writing team that isn’t 100% familiar with SEO, allowing them to write content that ranks without any SEO know-how.
At the same time, even if you’re the one doing the writing, an outline can help you get a top-down idea of what you should cover in the article.
So, how do you create an outline? Here’s a simplified step-by-step process…
- Determine the target word count. Rule of thumb: aim for 1.5x - 2x whatever your competitor wrote. You can disregard this if your competition was super comprehensive with their content, and just go for the same length instead.
- Create a similar header structure as your competition. Indicate for the writer which headers should be h2, which ones h3.
- For each header, mention what it’s about. Pro tip - you can borrow ideas from the top 5 ranking articles.
- For each header, explain what, exactly, should the writer mention (in simple words).
- Finally, do some first-hand research on Reddit and Quora. What are the questions your target audience has around your topic? What else could you add to the article that would be super valuable for your customers?
How to Write Well
There’s a lot more to good content than giving an outline to a writer. Sure, they can hit all the right points, but if the writing itself is mediocre, no one’s going to stick around to read your article.
Here are some essential tips you should keep in mind for writing content (or managing a team of writers):
- Write for your audience. Are you a B2B enterprise SaaS? Your blog posts should be more formal and professional. B2C, super-consumer product? Talk in a more casual, relaxed fashion. Sprinkle your content with pop culture references for bonus points!
- Avoid fluff. Every single sentence should have some sort of value (conveying information, cracking a joke, etc.). Avoid beating around the bush, and be as straightforward as possible.
- Keep your audience’s knowledge in mind. For example, if your audience is a bunch of rocket scientists, you don’t have to explain to them how 1+1=2.
- Create a writer guideline (or just steal ours! -> edit: sorry had to remove link due to posting guidelines)
- Use Grammarly and Hemingway. The first is like your personal pocket editor, and the latter helps make your content easier to read.
- Hire the right writers. Chances are, you’re too busy to write your own content. We usually recommend using ProBlogger or Cult of Copy Job Board (Facebook Group) to source top writing talent.
Step #5 - Start Link-Building Operations
Links are essential if you want your content or web pages to rank.
If you’re in a competitive niche, links are going to be the final deciding factor on what ranks and what doesn’t.
In the VPN niche, for example, everyone has good content. That’s just the baseline. The real competition is in the backlinks.
To better illustrate this example, if you Google “best VPN,” you’ll see that all top-ranking content pieces are almost the same thing. They’re all:
- Well-written
- Long-form
- Easy to navigate
- Well-formatted (to enhance UX)
So, the determining factor is links. If you check all the top-ranking articles with the Moz Toolbar Extension, you’ll see that on average, each page has a minimum of 300 links (and some over 100,000!).
Meaning, to compete, you’ll really need to double-down on your link-building effort.
In fact, in the most competitive SEO niches, it’s not uncommon to spend $20,000 per month on link-building efforts alone.
Pro Tip
Got scared by the high $$$ some companies spend on link-building? Well, worry not!
Only the most ever-green niches are so competitive. Think, VPN, make money online, health and fitness, dating, CBD, gambling, etc. So you know, the usual culprits.
For most other niches, you can even rank with minimal links, as long as you have top-tier SEO content.
Now, let’s ask the million-dollar question:
“how do you do link-building?” 4 Evergreen Link Building Strategies for Any Website
There are a TON of different link building strategies on the web. Broken link building, scholarship link building, stealing competitor links, and so on and so on and so on.
We’re not going to list every single link building strategy out there (mainly because Backlinko already did that in their link building guide).
What we are going to do, though, is list out some of our favorite strategies, and link you to resources where you can learn more:
- Broken link building. You find dead pages with a lot of backlinks, reach out to websites that linked to them, and pitch them something like “hey, you linked to this article, but it’s dead. We thought you’d want to fix that. You can use our recent article if you think it’s cool enough.”
- Guest posting. Probably the most popular link building strategy. Find blogs that accept guest posts, and send them a pitch! They usually let you include 1-2 do-follow links back to your website.
- “Linkable asset” link building. A linkable asset is a resource that is so AWESOME that you just can’t help but link to. Think, infographics, online calculators, first-hand studies or research, stuff like that. The tl;dr here is, you create an awesome resource, and promote the hell out of it on the web.
- Skyscraper technique. The skyscraper technique is a term coined by Backlinko. The gist of it is, you find link-worthy content on the web, create something even better, and reach out to the right people.
Most of these strategies work, and you can find a ton of resources on the web if you want to learn more.
However, if you’re looking for something a bit different, oh boy we have a treat for you! We’re going to teach you a link-building strategy that got us around:
- 10,000+ traffic within a week
- 15+ leads
- 50+ links
...And so much more, all through a
single blog post.
Link-Building Case Study: SaaS Marketing
“So, what’s this ancient link-building tactic?” I hear you asking. It must be something super secretive and esoteric, right?
Secrets learned straight from the link-building monks at an ancient SEO temple…
“Right?” Well, not quite.
The tactic isn’t something too unusual - it’s pretty famous on the web. This tactic comes in 2 steps:
- Figure out where your target audience hangs out (create a list of the channels)
- Research the type of content your audience loves
- Create EPIC content based on that research (give TONS of value)
- Promote the HELL out of it in the channels from step 1
Nothing too new, right?
Well, you’d be surprised how many people don’t use it.
Now, before you start throwing stones at us for overhyping something so simple, let’s dive into the case study:
How we PR’d the hell out of our guide to SaaS marketing (can't add a link, but it's on our blog and it's 14k words long),
and got 10k+ traffic as a result. A few months back when we launched our blog, we were deciding on what our initial content should be about.
Since we specialize in helping SaaS companies acquire new users, we decided to create a mega-authority guide to SaaS marketing (AND try to get it to rank for its respective keyword).
We went through the top-ranking content pieces, and saw that none of them was anything too impressive.
Most of them were about general startup marketing strategies - how to validate your MVP, find a product-market fit, etc.
Pretty “meh,” if you ask us. We believe that the #1 thing founders are looking for when Googling “saas marketing” are practical channels and tactics you can use to acquire new users.
So, it all started off with an idea: create a listicle of the top SaaS marketing tactics out there:
- How to create good content to drive users
- Promote your content
- Rank on Google
- Create viral infographics
- Create a micro-site
...and we ended up overdoing it, covering 41+ different tactics and case studies and hitting around 14k+ words.
On one hand, oops! On the other hand, we had some pretty epic content on our hands. We even added the Smart Content Filter to make the article much easier to navigate.
Once the article was up, we ran it through some of our clients, friends, and acquaintances, and received some really good feedback.
So, now we knew it was worth promoting the hell out of it.
We came up with a huge list of all online channels that would appreciate this article:
- entrepreneur and startups (hi guys!). The first ended up loving the post, netting us ~600 upboats and a platinum medal. The latter also ended up loving the post, but the mods decided to be assholes and remove it for being “self-promotional.” So, despite the community loving the content, it got axed by the mods. Sad. (Fun fact - this one time we tried to submit another content piece on startups with no company names, no links back to our website, or anything that can be deemed promotional. One of the mods removed it for mentioning a link to Ahrefs. Go figure!)
- Hacker News. Tons of founders hang out on HN, so we thought they’d appreciate anything SaaS-related. This netted us around ~200+ upvotes and some awesome feedback (thanks HN!)
- Submit on Growth Hackers, Indie Hackers, and all other online marketing communities. We got a bunch of love on Indie Hackers, the rest were quite inactive.
- Reach out to all personal connects + clients and ask for a share
- Run Facebook/Twitter ads. This didn’t particularly work out too well for us, so we dropped it after 1-2 weeks.
- Run a Quuu promotion. If you haven’t heard of Quuu, it’s a platform that matches people who want their content to be shared, with people who want their social media profiles running on 100% auto-pilot. We also got “meh” results here - tons of shares, next to no likes or link clicks.
- Promoted in SaaS and marketing Facebook groups. This had awesome results both in terms of traffic, as well as making new friends, AND getting new leads.
- Promoted in entrepreneur Slack channels. This worked OK - didn’t net us traffic, but got us some new friends.
- Emailed anyone we mentioned in the article and asked for a share. Since we mentioned too many high profile peeps and not enough non-celebs, this didn’t work out too well
- Emailed influencers that we thought would like the article / give it a share. They didn’t. We were heart-broken.
And accordingly, created a checklist + distribution sheet with all the websites or emails of people we wanted to ping.
Overall, this netted us around 12,000 page views in total, 15+ leads, 6,000 traffic in just 2 promotion days.
As for SEO results, we got a bunch of links. (I would have added screenshots to all of these results, but don't think this subreddit allows it).
A lot of these are no-follow from Reddit, HackerNews, and other submission websites, but a lot of them are also pretty authentic.
The cool part about this link-building tactic is that people link to you without even asking. You create awesome content that helps people, and you get rewarded with links, shares, and traffic!
And as for the cherry on top, only 2 months after publishing the article, it’s ranking on position #28. We’re expecting it to get to page 1 within the new few months and top 3 within the year.
Step #6 - Interlink Your Pages
One of Google's ranking factors is how long your visitors stick around on your website.
So, you need to encourage users reading ONE article, to read, well, the rest of them (or at least browse around your website). This is done through interlinking.
The idea is that each of your web pages should be linked to and from every other relevant page on your site.
Say, an article on "how to make a resume" could link to (and be linked from) "how to include contact info on a resume," "how to write a cover letter," "what's the difference between a CV and a resume," and so on.
Proper interlinking alone can have a significant impact on your website rankings. NinjaOutreach, for example, managed to improve their organic traffic by 40% through better interlinking alone.
So, how do you do interlinking “right?”
First off, make it a requirement for your writers to link to the rest of your content. Add a clause to your writer guidelines that each article should have 10+ links to your other content pieces.
More often than not, they’ll manage to get 60-70% of interlinking opportunities. To get this to 100%, we usually do bi-annual interlinking runs. Here’s how that works.
Pick an article you want to interlink. Let’s say, for example, an article on 'business process management'.
The goal here is to find as many existing articles on your blog, where ‘business process management’ is mentioned so that we can add a link to the article.
Firstly, Google the keyword ‘business process management’ by doing a Google search on your domain. You can use the following query:
site:yourwebsite.com "keyword" In our case, that’s:
site:example.com “business process management”
You’ll get a complete list of articles that mention the keyword “business process management.
Now, all you have to do is go through each of these, and make sure that the keyword is hyperlinked to the respective article!
You should also do this for all the synonyms of the keyword for this article. For example, “BPM” is an acronym for business process management, so you’d want to link this article there too.
Step #7 - Track & Improve Your Headline CTRs
Article CTRs play a huge role in determining what ranks or not.
Let’s say your article ranks #4 with a CTR of 15%. Google benchmarks this CTR with the average CTR for the position.
If the average CTR for position #4 is 12%, Google will assume that your article, with a CTR of 15% is of high quality, and will reward you with better rankings.
On the other hand, if the average CTR is 18%, Google will assume that your article isn’t as valuable as other ranking content pieces, and will lower your ranking.
So, it’s important to keep track of your Click Through Rates for all your articles, and when you see something that’s underperforming, you can test different headlines to see if they’ll improve CTR.
Now, you’re probably wondering, how do you figure out what’s the average CTR?
Unfortunately, each search result is different, and there's no one size fits all formula for average CTR.
Over the past few years, Google has been implementing a bunch of different types of search results - featured snippet, QAs, and a lot of other types of search results.
So, depending on how many of these clutter and the search results for your given keyword, you’ll get different average CTRs by position.
Rule of thumb, you can follow these values:
- 1st position -> ~31.73% CTR
- 2nd pos. -> ~24.71%
- 3rd pos. -> 18.66%
- 4th pos. -> 13.60%
- 5th -> 9.51%
- 6th -> 6.23%
- 7th -> 4.15%
- 8th -> 3.12%
- 9th -> 2.97%
Keep in mind these change a lot depending on your industry, PPC competitiveness, 0-click searches, etc...
Use a scraping tool like Screaming Frog to extract the following data from all your web pages:
- Page title
- Page URL
- Old Headline
Delete all the pages that aren’t meant to rank on Google. Then, head over to Google Search Console and extract the following data for all the web pages:
- CTR (28 Day Range)
- Avg. Position
Add all of this data to a spreadsheet.
Now, check what your competition is doing and use that to come up with new headline ideas. Then, put them in the
Title Ideas cell for the respective keyword.
For each keyword, come up with 4-5 different headlines, and implement the (seemingly) best title for each article.
Once you implement the change, insert the date on the
Date Implemented column. This will help you keep track of progress.
Then, wait for around 3 - 4 weeks to see what kind of impact this change is going to have on your rankings and CTR.
If the results are not satisfactory, record the results in the respective cells, and implement another test for the following month. Make sure to update the
Date Implemented column once again.
Step #8 - Keep Track of Rankings & Make Improvements On-The-Go
You’re never really “done” with SEO - you should always keep track of your rankings and see if there’s any room for improvement.
If you wait for an adequate time-frame after publishing a post (6 months to a year) and you’re still seeing next to no results, then it might be time to investigate.
Here’s what this usually looks like for us:
- Audit the content
- Does your content have an adequate word count? Think, 1.5-2x your competitors.
- Is the content well-written?
- Do the images in your article add value? E.g. no stock or irrelevant images.
- Is the content optimized for SEO? Think, keyword density, links to external websites, etc.
- Audit internal links
- Does the content link to an adequate number of your other articles or web pages?
- Is the article linked to from an adequate number of your web pages or blog posts? You can check this on Search Console => Links => Internal Links. Or, if you’re using Yoast or RankMath, you can check the # of internal links a post has in the WordPress Dashboard -> Posts.
- Audit the backlinks
- Do you have as many backlinks as your competitors?
- Are your backlinks from the countries you want to rank in? If you have a bunch of links from India, but you want to rank in the US, you’d need to get more US links.
- Are your links high quality? More often than not, low DA / PA links are not that helpful.
- Did you disown low-quality or spam links?
- Audit web page
- Does the web page load too slow? Think, 4+ seconds.
- Did you enable lazy loading for the images?
- Did you compress all images on the web page?
...And that's it.
Hope you guys had a good read and learned a thing or two :) HMU if you have any questions.
If you want to read the full version in a more reader-friendly format, you can check out our
SEO process blog post here.
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